Red Bull Offers All-Natural Soda

by Jordan Varner
04/29/2008

Soft drink lovers, get ready! Red Bull is charging the cola industry. Already number one on the long list of competing energy drinks, Red Bull is now extending its product line to offer a 100% natural cola. This new product will represent the first major brand extension for the company since the introduction of sugar-free Red Bull in 2003.

The name of the newly introduced soft drink will be “Simply Cola," with a slogan of “Strong and Natural.” The Cola will contain 32 mg of caffeine in an 8 oz. can. The product will have slightly more kick than other sodas, with the main appeal being in its taste and the fact that it is all natural.

The product has recently been released in seven countries including Austria, Switzerland, United Kingdom, Italy, Ireland, Russia and Las Vegas in the United States. Chris Fitzgerald, the field marketing manager of Red Bull North America, said it will take several months before the new cola migrates to southeastern states like Georgia. Fitzgerald said they have not received any data on sells of the new cola yet, due to its short release period of March 24, 2008, but they are confident it will do well.

The drink will contain no phosphoric acid, preservatives, artificial coloring or artificial flavoring and will be the only cola containing both original kola nut and coca leaf. Red Bull aimed to create a classic cola taste that is not too sweet using plant extracts.

The hope is that consumers will replace their old soda of choice with Simply Cola in every use, not solely as a soft drink but also as a mixer. Many people also use coke as a drink mixer and the idea is that instead of reaching for a Pepsi or a Coke, they will reach for Simply Cola, said Chris Fitzgerald.

Fitzgerald said Georgia can expect to see the all natural cola emerge late this fall.

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